Bethany Back
Marketing & Brand Manager
Bethany Back is a brand strategist and experience builder with a passion for design, storytelling, and clear communication. As Marketing & Brand Manager at Serae, she leads brand consistency, digital engagement, events, and strategic partnerships to deliver a cohesive, values-driven client experience that reflects the firm’s commitment to excellence.
With a background in retail leadership and entrepreneurship, Bethany brings creativity and operational strength to her role. She managed multi-million-dollar operations in the retail sector before building her own business, where she learned firsthand the power of authentic connection, service, and visual identity.
She believes the strongest brands are built through consistency, clarity, and care. Known for her follow-through, visual intuition, and collaborative spirit, she takes pride in the details and shows up with intention in everything she does.
Outside of work, Bethany enjoys weekends at the lake or beach with her husband Chris, a fire captain, and their two daughters, Allie and Brie. She loves music, Mexican food, and the art of a well-crafted action plan.